Microsoft Advertising (Bing Ads) Management Services

Microsoft Advertising (formerly Bing Ads) runs search campaigns on Bing, Yahoo, and the Microsoft Search Network — a smaller but often cheaper-per-click complement to Google Ads.

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Microsoft Advertising (formerly Bing Ads) runs search campaigns on Bing, Yahoo, and the Microsoft Search Network — a smaller but often cheaper-per-click complement to Google Ads.

EZO adds Microsoft Advertising alongside Google Ads for clients where the incremental reach and lower CPCs justify managing a second search platform, mirroring the Google Ads campaign structure rather than starting over.

What's included

Campaign import and adaptation from an existing Google Ads account

Audience targeting via LinkedIn profile data (Microsoft-owned)

Incremental reach and cost-per-click reporting versus Google Ads

Business impact

Additional search reach at typically lower CPCs than Google

LinkedIn-sourced B2B targeting data unavailable on Google Ads

Frequently asked questions

Is Microsoft Advertising worth running alongside Google Ads?

Usually as a secondary channel once Google Ads is already performing — the incremental volume is real but smaller. We size the investment to match.

Is EZO affiliated with, endorsed by, or partnered with Microsoft Corporation?

No. "Microsoft Advertising" and its logo are trademarks of Microsoft Corporation. They're referenced on this page solely to describe the technologies EZO works with — this is not an official partnership, sponsorship, or endorsement by Microsoft Corporation.

Ready to work with EZO?

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