Meta Ads Management Across Facebook & Instagram

Meta Ads Manager is the single ad platform behind Facebook, Instagram, and Audience Network — one account that buys placements across all three rather than managing each surface separately.

Meta Ads Manager is the single ad platform behind Facebook, Instagram, and Audience Network — one account that buys placements across all three rather than managing each surface separately.

EZO runs and optimizes Meta Ads Manager campaigns for clients, buying across Facebook and Instagram placements from one account and one budget rather than treating each platform as a separate campaign.

What's included

Meta Ads Manager campaign setup and structure
Cross-placement buying across Facebook, Instagram, and Audience Network
Pixel and Conversions API setup for accurate attribution

Business impact

One account, one budget, one attribution view across Facebook and Instagram
Spend allocated to whichever placement is actually converting

Frequently asked questions

Do you manage Facebook and Instagram ads separately or together?

Together, through Meta Ads Manager — that's how the platform is actually built. See our dedicated pages for how we run each placement in detail.

Is EZO affiliated with, endorsed by, or partnered with Meta Platforms, Inc.?

No. "Meta Ads" and its logo are trademarks of Meta Platforms, Inc. They're referenced on this page solely to describe the technologies EZO works with — this is not an official partnership, sponsorship, or endorsement by Meta Platforms, Inc.

Ready to work with EZO?

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