Google Analytics (GA4) Setup & Tracking Services

Google Analytics 4 is Google's current analytics platform — event-based tracking across web and app, replacing the older Universal Analytics model entirely.

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Google Analytics 4 is Google's current analytics platform — event-based tracking across web and app, replacing the older Universal Analytics model entirely.

EZO sets up GA4 on every client website and app as the baseline analytics layer, with conversion events and audiences configured around actual business goals rather than left on default tracking.

What's included

GA4 property setup with custom event and conversion tracking

Audience and funnel configuration tied to business goals

Integration with Google Ads and Tag Manager for full-funnel attribution

Business impact

Analytics that answer real business questions, not just pageview counts

A single source of truth shared across marketing, sales, and product

Frequently asked questions

We already have GA4 installed — can you just fix the tracking?

Yes, this is one of the most common starting points — auditing an existing GA4 setup for missing or miscounted events before building anything new on top of it.

Is EZO affiliated with, endorsed by, or partnered with Google LLC?

No. "Google Analytics" and its logo are trademarks of Google LLC. They're referenced on this page solely to describe the technologies EZO works with — this is not an official partnership, sponsorship, or endorsement by Google LLC.

Ready to work with EZO?

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