Programmatic Display & Video Ads with Google DV360

Display & Video 360 is Google's programmatic buying platform for display, video, and connected TV inventory at a scale beyond standard Google Ads.

Display & Video 360 is Google's programmatic buying platform for display, video, and connected TV inventory at a scale beyond standard Google Ads.

EZO uses DV360 for clients running larger programmatic display and video budgets, buying inventory across exchanges rather than a single publisher network.

What's included

Programmatic display and video campaign setup
Audience targeting and frequency management across exchanges
Cross-channel reporting alongside Search and Social spend

Business impact

Access to inventory and targeting controls beyond standard Google Ads
Programmatic spend managed with the same rigor as search and social

Frequently asked questions

Do we need DV360, or is Google Ads Display enough?

For most budgets, standard Google Ads Display is enough. DV360 earns its complexity once programmatic spend is large enough to need exchange-level control — we'll tell you honestly which stage you're at.

Is EZO affiliated with, endorsed by, or partnered with Google LLC?

No. "Google Display & Video 360" and its logo are trademarks of Google LLC. They're referenced on this page solely to describe the technologies EZO works with — this is not an official partnership, sponsorship, or endorsement by Google LLC.

Ready to work with EZO?

Request a Strategy Call