Programmatic Display & Video Ads with Google DV360
Display & Video 360 is Google's programmatic buying platform for display, video, and connected TV inventory at a scale beyond standard Google Ads.
Display & Video 360 is Google's programmatic buying platform for display, video, and connected TV inventory at a scale beyond standard Google Ads.
EZO uses DV360 for clients running larger programmatic display and video budgets, buying inventory across exchanges rather than a single publisher network.
What's included
Business impact
Frequently asked questions
Do we need DV360, or is Google Ads Display enough?
For most budgets, standard Google Ads Display is enough. DV360 earns its complexity once programmatic spend is large enough to need exchange-level control — we'll tell you honestly which stage you're at.
Is EZO affiliated with, endorsed by, or partnered with Google LLC?
No. "Google Display & Video 360" and its logo are trademarks of Google LLC. They're referenced on this page solely to describe the technologies EZO works with — this is not an official partnership, sponsorship, or endorsement by Google LLC.